RESEARCH
FINDINGS
研究成果
In recent years, more and more enterprises choose to focus on consumers among young people. The rapid improvement of scientific and technological innovation has led to the birth of many new brands, which satisfy the young people's consumption psychology; most of the income of young people will be spent. Slowly, young people have their own consumer market. How to grasp the hearts of this group of young people immediately, so as to create a competitive young brand. We only focus on the research and exploration in the field of young people's brand. It is our goal to eat young people thoroughly.
近年来，随着消费主体的变化，越来越多的企业选择把重点关注消费者人群放在年轻人中，这是因为一方面科技创新的迅速提升造成了很多新型品牌的诞生，这些新型品牌是潮流的体现，满足着年轻人的消费心理；另一方面，年轻人的消费结构更多元化，并且从经济意识上讲，他们还没有完全形成理财观念，所以大部分的收入都会进行花销。慢慢地年轻人就有了自己的消费市场。这时候如何能够在这片年轻群体的浪潮中脱颖而出？并即时抓住这群年轻人的独特心里，从而创造出当下极具竞争力的年轻品牌。
DARED由此诞生了，我们只专注于年轻人领域的研究与探索，我们不做政府，不做国企，不做一切俗称大气，稳重的企业。我们就只专注于年轻人品牌，把年轻人吃透，是我们的目标。
Yeson case has many years of brand service experience. Since its inception, it has been committed to studying the whole case shaping of young people's brand, helping young people's brand succeed in the market through keen insight and creativity. In recent years, it has created and incubated many young people's brands, and accumulated rich brand service experience in the practice of Chinese young people's brand consulting and design market.
野蛮生长，独树一帜。野树品牌拥有多年品牌服务经验， 自创办起，一直致力于研究年轻人品牌全案塑造，通过敏锐的洞察及创造力帮助年轻人品牌在市场取得成功，近年来创造并孵化了众多年轻人品牌，在中国年轻人品牌咨询设计市场实践中，积累了丰富的品牌服务经验。
野树深刻的认识到,未来20年将是年轻人品牌发展浪潮逐渐兴起的时代，自创办野树全案，一直秉持着只专注于研究年轻人品牌，只做“把年轻人吃透”这一件事，做不一样的事，把年轻人的事做好。始终以创造出具有核心竞争力、极具影响力的年轻人品牌为核心。
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